ABOUT

“THE CREATIVE DIRECTOR AND THE DESIGNER”

ARSEN ROCK | CREATIVE DIRECTOR

Arsen Rock is one of today’s rising stars In the French Footwear design scene. Inspired by Europe’s social and artistic movements from the early 20th century, he strives to harmonize art, craft and modern technology to redefine the boundaries of sneaker design. Throughout his flourishing and diverse career, Rock has worked with various brands from different design fields including exhibit, footwear, graphics, jewelry, packaging and product. Rock currently resides in Paris, the fashion capital where haute couture gently flirts with street culture.

THE LEGACY BEHIND ART AND TECHNOLOGY – From the search for trends to the choice of materials and colors, it’s in his Parisian apartment that the designer creates his models. Always listening to the latest in vogue technologies, its products of avant-garde influence come to life through his special attention to every detail at every stage of the creation process.
Rock aims to develop some products that will resonate with his customers and their environment. The final gift is the promise understanding the story and the message behind each of its exceptional designs.

STYLE AND CONFIDENCE – Rock believes that when people up their style, they inspire confidence. Each people style is personal and that what makes someone different from everyone else. It’s about what looks good on you, how you combine things, what makes you feel comfortable, and how you choose to portray yourself to the world around you.

“Style is not a trend, style is confidence.”

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